top of page

Let's Talk Business

  • Writer: Arianna Derrick
    Arianna Derrick
  • Sep 20, 2022
  • 4 min read

Updated: Nov 23, 2022



Have you ever wondered where to start when creating a business? Turning your ideas into a reality isn't as easy as it sounds or may look. Yes, you probably know where to get a business license and how to create a logo for your brand, but do you know how to write a business plan, network, find your niche, and have a social media presence? These are all critical stages when creating a business.


This blog will discuss all of these essential elements and more on entrepreneurship. We will dive into the many stories of successful businesses and how they came to be. Learning valuable skills to grow and keep growing your business and, most importantly, ways to help you to start making a profit.


Business Plan



Owning a business can be highly stressful and even cause anxiety at times. The stress of not succeeding, not having a good enough idea, or losing money can all contribute to this stress. When you don't have a well-thought-out business plan, it can be hard to know where to go next or what to expect to come in the future. When you are 100% committed to making your passion a reality, you must write a business plan.


Writing a business plan is a great place to start. Once you have thought of an idea and can see it profitable, write a rough business plan to ensure it is feasible. Ask yourself simple questions such as does this idea already exist? Where would I go to get my supplies? Is it affordable? What is my vision for this business? Once you have thought about and answered these questions, make a business plan.


To make a good business plan, you must do critical research. This research consists of your competitors, your expenses, what your business will be, how you can accomplish your goals, etc. When doing this research can help you determine your pricing, your distributors, and your purpose in pursuing your passion. There are many contributors to a well-made business plan that we will talk more about in this blog.


Networking



Networking is one of the most important experiences you could invest your time in when starting a business. Meeting other entrepreneurs or people with resources you don't have is what you should be looking for when trying to grow a business. Networking can be done in many ways, such as attending a networking event, talking to people you may not know during everyday activities, and even donating to events.


When looking into networking, check your local Facebook groups; they can be a great way to find networking events happening in your community. Getting out of your comfort zone and interacting with at least five strangers a week can be a great way to connect. The ultimate goal of networking is first to be able to serve those you are networking with and, secondly, get that service from them in return.


Building relationships with people who are different than you is lovely. This can help the progress of your business. They can bring to the table what you cannot.


Finding Your Niche



Like the saying above, a niche has an idea that is perfect for you but makes you stand out from others. It is what makes you unique in a world full of different pictures. Take Crumbl Cookie, for instance. All they are is a cookie shop. There are thousands of cookie shops in this world. So, what makes Crumbl stand out from all these other cookie companies? It's their innovation to come up with different cookie flavors every week. They have customers based on the fact that they like their product but also the curiosity of seeing the new flavors of cookies every week.


They were able to find their niche, making them unique and successful. The original owner was good at making cookies. They could take what they were good at, perhaps their passion, and develop a niche to make it stand out. This is crucial in starting a business. As entrepreneurs, we simply can not take an idea that has been around for years and copy it. This being said, no idea is an original idea. Meaning every invention roots from something that already is.


This is where having a niche comes into play. Making cookies has been around for who knows how long, but creating a business where you create new cookies every week has not. Find your idea and what you're good at and see how you can improve it. There is growth within a picture and continuous improvement within a niche.


Social Media Presence



Social media is truly a great source when it comes to promoting your business. It's for the one with a desire to start a business, the one who's had a company for a year, the one who can't get their business to grow, and the one whose business is growing exponentially. Any and every business should be on social media. Not only is it a great way to grow your business, but it is also a great way to find resources to help you get noticed.


These social media platforms are how you can see the trends of today. See what is catching everyone's attention and is a great place to learn how to market to your target audience. Making reels, posting content, and promoting your business in so many ways is capable through social media. Connecting with so many people at once is what makes it such a great marketing tool.


It's as simple as making an account on Instagram, Facebook, Pinterest, TikTok, youtube, etc. Take the first step and create an account. Will your business boom at first? Most likely no, it will not, but your business and some of your content can now be in the hands of millions of people. It can't be stressed enough how important social media is to growing a business.




People like you are what keeps this world turning! Without entrepreneurs, there would be no progress and no expansion of ideas. We are the curiosity and creativity that this world needs. To bring our unique niches, business plans, networking, and social media presence to life. Life would be so dull if it weren't for the risk-takers in this world.


Keep looking for your why and how. It will all lead to something unique. Remember that failing doesn't mean you should quit; it means you should get up and try a new idea or method. Keep searching for that inspiration and desire!





Comments


bottom of page